The all-new HEADLINE color palette reinvents our unique brand and represents a shift to contemporary asthetics. This color transforation is in lock-step with our transition from a single project company to a multi-industry corporation navigating the 21st century digital world.
A brilliant set of blues is the foundation of our new color palette. We completely removed the red and crimson from previous logos and refocused on cool colors (gray, blue, purple). We also continue to emphasize the minimalist nature of black and white; muted backgrounds are key design elements for HEADLINE’s digital UX.
The full HEADLINE palette extends beyond the blue family, reaching up to purple, and down to gray. We believe it is essential that our color scheme has reaches the full spectrum of accesible colors. Accesibility always, from the top down.
One gray family is not enough for HEADLINE. We believe that extending the range beyond standard gray gives designers flexibility to work with subtelty and nuance. Our gray spectrum includes standard gray, warm gray, and cool gray.
Each of the 6 HEADLINE color families have been patitioned into 10 swatches ranging from light to dark. RGB and HEX values are provided for digital applications along with Pantone® and CMYK values for print.